Maximize Your Enterprise's Ability to Get, Keep and Grow Profitable Customers -
Forward looking businesses realize that they can no longer rely just on price, product quality and superior delivery processes, to keep customers coming back; developing and maintaining customer satisfaction is the key (and maybe the only) competitive differentiator.
Every customer interaction at every “touch-point” is an opportunity to improve or destroy customer satisfaction. So, it’s critical that all customer-facing personnel understand and meet customers’ requirements, expectations and preferences and work in unison to consistently deliver “value” to the customer.
Only a customer-focused enterprise can hope to achieve these goals and will be able to maximize their ability to get, keep and grow profitable customers.
What is customer focus?
It's everything that your enterprise (and its customer-facing personnel) does that affects the satisfaction and behavior of your customers.
It's about appreciating the fact that every customer interaction at every "touch-point" does matter and affects the customers' experience of, and satisfaction with, your enterprise and its products and services.
Most of all, it's about being able to anticipate, manage and consistently exceed customer expectations.
Uncover and Prioritize Opportunities to Become More Customer-Focused -
CRM Mastery has developed a comprehensive yet affordable, solution for uncovering realistic opportunities to become a more customer-focused enterprise; The Customer Focus Assessment.
In all, the CFA will measure your enterprise's performance regarding more then fifty specific customer-focus processes covering the following six topic areas:
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The vision, strategies and goals that guide your enterprise’s customer-focused behavior, |
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How your enterprise works together to support its customer-focus goals and objectives, |
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How your enterprise interacts with customers to exceed their expectations, |
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What your enterprise does to maximize customer value, loyalty and retention, |
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How your enterprise utilizes technology to support it in becoming more customer-focused, and |
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The metrics your enterprise uses to measure its success at achieving its customer-focus goals. |
Take the Next Step -
Register NOW to receive the FREE CRM "Readiness" Assessment; give us a call at 1-720-384-5953 (M-F 8am to 5pm MST), or Click here to request an expert to contact you.
Click on one of the links below to see details about one of our other diagnostic CRM assessment solutions:
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CFA Benefits
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Provides a comprehensive, structured approach to uncovering and prioritizing opportunities for your enterprise to become more customer-focused
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Helps your enterprise to better understand how its interactions with customers are affecting customer behavior; (especially when combined with the Customer Insight Analysis)
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Identifies specific opportunities where CRM technology and performance measurement can support the enterprise in increasing customer profitability
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Improves the morale of all of your customer-facing personnel by giving them the opportunity to provide valuable input |
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CFA Features
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Quick & Easy Information Gathering:
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Easy to complete web-based survey |
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Customizable survey content to meet your enterprise’s specific needs |
Interactive Report Viewer for Comprehensive Results Analysis:
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Current situation analyses |
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Problem identification and prioritization using “gap analyses” |
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Top 10 strengths and weaknesses analyses |
Built-In Analytic Features:
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Color-coding of strengths and weaknesses |
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Automatic report filtering by:
-Job Function (marketing, sales, etc.) and
-Job Level, (management staff, admin. etc.) |
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Consultant commentary on the assessment results |
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Drill-down analyses for more detailed results exploration |
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